Honda Cars India (HCIL) flagged off the 11th edition of its popular drive series, ‘Drive to Discover’ starting from Bengaluru to Kochi. The theme for this year’s ‘Drive to Discover’ is “Sedan & Stunning” as it features Honda City e: HEV, Honda City, and Honda Amaze from HCIL’s premium sedan line-up. Each premium sedan participating in the drive is said to offer Honda’s global technology DNA and offer an advanced driving experience. The cars are designed for the best of comfort and safety, making every ride a memorable experience in any terrain. The cars will move through Madikeri and Wayanad before reaching Kochi on September 18. The scenic drive will take participants on national highways as well as state roads and provide an opportunity to experience the hills, picturesque countryside, and famous backwaters.
Also read: Honda City Hybrid Launched At ₹19.49 Lakh
Speaking on the occasion, Mr Kunal Behl, Vice President, Marketing and Sales Honda Cars India Ltd. said, “We are delighted to commence the 11th edition of ‘Drive to Discover’, our annual drive event which has generated high interest amongst customers and fans. This edition stands out even more as it gives participants to experience our stunning sedan lineup of City e: HEV, the Honda City, and the Honda Amaze across different terrains. It will also provide an opportunity to showcase excellent drivability, comfort, and performance of our premium line up. We believe this edition will also be a memorable and enriching experience for the participants” he added.
Honda Cars India Ltd. (HCIL), recently announced that its popular family sedan Honda Amaze has cumulatively sold 5 lakh units since its first introduction in 2013. The car, presently in its second generation version, holds a strong position in India’s entry sedan segment. Amaze is presently the largest selling model for HCIL accounting for more than 40% of company sales. The Made in India Amaze is produced at Honda’s Tapukara plant in Rajasthan and is sold in both domestic and export markets in different countries. The model’s current sales contribution from Tier 1 markets is almost 40% while Tier 2 & 3 combined contribution is around 60%.
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